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Meanwhile, the market has been booming for "sponsored results" -- the emerging term for text advertisements placed amid search results.
In fact, SiteAdvisor found, sponsored results on average contain two to four times the number of malicious sites as do regular results.
The Microsoft deal, originally signed in January of last year, offers sponsored results to those who use the search button on the Internet Explorer Web browser.
Sponsored Results are not keyword ads.
Currently Zynga (shown above) and Match.com are running Sponsored Results.
First, Giphy could obviously start showing up sponsored results.
Users will see sponsored results before general listings.
Sponsored Results will be available in Power Editor later today".
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Google's sponsored result ad for Chrome still appears atop the "browser" search, though.
For instance, when I did a search for "sports", the second top sponsored result was for "WWE Divas, Sexy Sports Girls".
Ideally, OneRiots algorithms would be tailored to serve up just one sponsored result a day that a user would want to click on, he says.
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CEO of Professional Science Editing for Scientists @ prosciediting.com