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The app plans to monetize through sponsored product placements as items for animation in the app.
Skit!, the comedy animation app that TechCrunch first met at Disrupt NY, is ramping up its monetization strategy with sponsored product placements.
The company at the time explained that while the app itself aims to be a fund way to produce fun, little animated movies, the business would involve sponsored product placements.
Then they can pick the item that they want to sponsor, create the art, and even open up a test version of the game showing how the sponsored product will appear in the game.
Without any tools to help with the process, everything took a lot of time, whether it was determining where the sponsorship would appear, creating the media assets (i.e., the art for the sponsored product), and then providing all the data that the advertisers wanted.
It's a business model that can be classified as branded content or sponsored product placement, but Ruby says that he thinks of it more as "a throwback to the old school TV advertising model when the stars of a show would do the ads, like Johnny and Ed schilling for Alpo".
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Revenue comes in through sponsored products, marketing in a natural way to users without being intrusive.
This is hardly the first time we've seen mobile games partner with brands to deliver sponsored products.
Amazon's sponsored products are another example.
So far, Ikea has sponsored products costing up to 150,000 euros, or about $160,000, and it is expected to increase up to 200,000 euros when the 10 nurseries scheduled for next year are completed.
It was attended by approximately 200 people--technologists, human rights activists, dissidents, entrepreneurs, executives, government officials, and more--and was the launch pad for three new Google sponsored products that leverage technology to enable free expression around the world.
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