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It helped Ridout when negotiating prices of sponsored posts.
Bakkila is a creative director at BuzzFeed, where he designs sponsored posts for companies like Pepsi and Geico.
Sponsored posts are also increasingly popular, with bloggers collaborating with brands to create content that both parties are happy with.
Williams earns his living by writing sponsored posts on his blog, which attracts around five thousand readers each day.
TheAudience makes money by charging studios a fee for sponsored posts; Universal paid it to publish "Ted" materials via Mr. Wahlberg's network.
Some haulers receive money from the companies whose products they review -- usually in disclosed, sponsored posts, but sometimes under the table.
Fashion bloggers today can earn money by writing sponsored posts, selling ad space on their sites, working as brand ambassadors, making personal appearances and creating design collaborations.
Ngoni Chikwenengere, 21, a fashion design student at the University of Northampton, says sponsored posts are the most "organic" way to monetise her blog, IAMNRC.
Some of the online publishers that survive have shifted to video and sponsored posts and Facebook partnerships to shore up revenue.
The original has also been clarified to explain that "guest posts" where payment is not revealed should be acknowledged as "sponsored posts".
Peretti notes that BuzzFeed's use of advertising amid content replicates what users of social media, like Facebook, see: sponsored posts amid news updates amid cat pictures.
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