YouTube plans to roll out a self-serve sponsored video platform, and YouTube Live, a live Webcast.
The second point is important because it means that any video site can integrate a fully branded self-serve sponsored ad platform with zero investment, and begin reaping revenue it was previously unable to bring in.
The changes followed Facebook's $20 million settlement in August of a class action lawsuit that claimed the company's "Sponsored Stories" platform had shared users' "likes" without paying them or allowing them to opt out.
At Disrupt NY, we've had sponsored API platforms for hackers to develop on, as well as several contests, with companies offering cash and in-kind prizes.
It should require that the intermediary sponsoring a platform install a surveillance system to guard against interference and shills offering phony comments.
Why the interest from Aventis? "By sponsoring this platform, we felt that we would end up with preferred access both to participating physicians and patients," says Kirk Schueler, senior vice president of Aventis' e-business strategy.
We have the in-video ads, also sponsored videos, contest platform, homepage sponsorship, click to buy.
Ebuzzing, the European "video and sponsored content ad platform", officially launches in the UK today.
InciteHealth is an innovation platform sponsored by Harvard Medical School's Center for Primary Care, which emphasizes rapid prototyping and including patients during every stage of development.
That's why today I'm delighted to announce What's Working: Purpose + Profit, a new platform, sponsored by PricewaterhouseCoopers, that's putting a spotlight on the ways businesses are working toward solutions and widening the lens of their concern in ways that benefit not only the bottom line but their employees, their communities and the world at large.
Sergeant Griffith and other atheists at the post protested, arguing that the event was an Army-sponsored platform for the Graham organization to recruit converts, though the post command denied that.
