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McDonald's Japan was Pokémon Go's first sponsored location when it tied up with the game for its launch in Japan in July.
That's because Japanese mobile operator SoftBank is the latest company to sign up to be a "sponsored location" inside the game.
The delay means also that we will have to wait to see the impact of the first "sponsored location" in the game.
For example, McDonald's in Japan became the first sponsored location for the game, turning the restaurant's 3,000 stores in the country into Pokémon Go gyms.
McDonald's is the first company to tie up with Pokémon Go, being a sponsored location could help drive customers to branches, and other deals in the U.S., Europe and elsewhere are expected and likely to be equally as lucrative.
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A handful of companies have purchased "sponsored locations" in Ingress, paying Niantic a few pennies for every player drawn to the site.
Lewis Ward, IDC's research director for gaming, doesn't expect Niantic to roll out sponsored locations for Pokémon Go any time soon.
What did the owner do to them??" In an interview with the Financial Times, Niantic CEO John Hanke said that the game may begin offering sponsored locations.
Bars and restaurants across the country have been scrambling to cash in on the Pokémon Go phenomenon and lure budding trainers into their establishments, but the company behind the game is hoping to monetize it even further by introducing sponsored locations.
Currently the game's main business model is in-app purchases of things such as lures – a feature which allows players to attract Pokémon – but Hanke told FT, "there is a second component to our business model at Niantic, which is this concept of sponsored locations".
The company is currently working to roll out sponsored locations in the U.S., which raises new questions about user privacy.
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