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Other companies have sponsored games about the Israeli-Palestinian conflict, the immigration debate and the world's water resources.
For five years, the Equitable Life Assurance Society sponsored games in all ballparks, followed by Upper Deck.
From 1 July, adverts for products with high fat, salt or sugar content will no longer be allowed on video-sharing platforms and sponsored games if they are likely to appeal to children under the age of 16.
The company this week is rolling out its first sponsored games, including a $3 million deal which includes sponsored games from Warner Bros., as well as a sponsored game from Nike, arriving today.
The startup earns money through selling you extra lives inside Words, though it will probably feature sponsored games and product placement like Trivia does to pull in marketing dollars.
Play sponsored games.
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These sponsored game launches are notable because they represent HQ Trivia's first serious attempts at generating revenue.
"We've been playing around with options," says Yusupov. "This Sunday we did a sponsored game that let us give away the biggest prize," allowing brands to win players' favor by boosting the money awarded to winners.
According to the report – which HQ Trivia declined to comment on at the time – the overall deal with Warner Bros. is worth $3 million, and will include a $250,000 jackpot on a sponsored game that promotes "Ready Player One," airing on Wednesday.
Sponsors like Coca-Cola and Barclays have paid dearly for the rights to sponsor games and emblazon their brand names in stadiums.
Besides, "we don't have games as often" as McDonald's does, he said, and when Burger King does sponsor games, they tend to focus on prizes like free menu items rather than cash or cars.
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