Aside from selling sponsored books to our clients, we're excited to see significant revenue opportunities from audiobooks, an industry that is currently exploding.
With sponsored books, advertisers tap into an in-depth branding opportunity using the most time-tested storytelling technology out there — a printed book, where readers often spend hours if not days with their content and keep it perhaps forever on their bookshelf.
Generally speaking, we are in favour of companies sponsoring book festivals to help them cover their costs.
All this, of course, has been a boon for Scholastic, an 80-year-old company that publishes children's magazines and books, sponsors book fairs and book clubs, and creates television programming and videos.
(For example, Eli Lilly could sponsor "Books by authors on Prozac" month at the local haunt).
The purpose of this article is to examine in detail one key tool CTTs use to sow skepticism toward AGW throughout the larger society: sponsoring books espousing climate change denial, including those by the small number of contrarian scientists who challenge mainstream climate science.
Some of the parents sponsored a book and they have sticky labels in them to show who sponsored them.
In another strange and slightly questionable financial tie-in, the event, comically named the 'Big Bang in Pyongyang', was due to be sponsored by book makers Paddy Power.
For example, some companies have bought ads and dedicated e-mail messages, or sponsored a book party, and thus obtained rights to use the Hungry Girl logo on their products.
The band's Web site proudly describes a billboard in Bloomington announcing the trip to New York, and a boosters' group sponsored a book sale and a raffle to help pay for the trip.
Ms. Solomon also teaches in the graduate writing program at Sarah Lawrence College in Yonkers, which sponsored the book, and curated an exhibition about the Little Magazine Movement, which can be seen at the college through November and in late spring at the Cervantes Institute in Manhattan.
