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One of the first things the new coach did was call his former classmates and ask for help, "essentially saying we're in need and we will always be in need". He created a swimming sponsor program, asking alumni to help financially sponsor one Howard swimmer every season.
But the payoff from implementing an effective sponsor program is clear.
I would argue that a great sponsor program augments, and can even replace, many of the more traditional "employee education" programs that rarely provide a positive ROI.
Since 2005, the gun industry and its corporate allies have given between $20 million and $52.6 million to the NRA through the NRA Ring of Freedom sponsor program.
Last but not least, breeding new workers to be in the economy is made easier and faster through this sponsor program.
Beta organizations also know that it's not enough to simply put a sponsor program in place and hold people accountable by filling out forms on a regular basis.
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Great sponsor programs also evolve.
This is why sponsor programs also grow institutional knowledge.
Some fundamentalist and evangelical churches do sponsor programs that feed the hungry and clothe the naked.
Automakers, including Ford and Honda, sponsor programs at the school and have current industry designers teaching classes there.
Perhaps the NRA or the Republican Party would care to sponsor programs helping to disaggregate masculinity from the use of firearms?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com