Catering to Mexicans far from home, these restaurants, where English is rarely spoken, also offer cultural services, like a steady diet of Mexican soap operas on videotape, movies and soccer matches.
Indeed, many of the leaders with whom I have spoken also tell me that a key driver in their sustainability strategy is the need to recruit young talent: The best potential recruits want to be part of a company doing something meaningful and effective.
In addition to acting as a proxy for a household's ethnicity, the primary language spoken also serves as an indicator for economic opportunity.
Although it isn't explicitly spoken, also essential, in an era of SeaWorld responding to public pressure by pledging to change the way it cares for and displays orcas, or killer whales, is that the show effectively and forcefully communicate the aquarium's role in animal management.
Different languages and dialects being spoken also added another layer of complexity to the data.
A spokesman at Spoken also tells me the company is also looking at allowing soldiers to upload written accounts of their experiences on the front line.
