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I wouldn't be surprised if some of the site's advertising issues stemmed from the fact that it often featured incredibly hateful and mean-spirited content that advertisers were hesitant to be associated with.
Slightly more specifically, the host was determined to have violated the TOS around "defamatory, discriminatory, or mean-spirited content, including references or commentary about religion, race, sexual orientation, gender, national/ethnic origin, or other targeted groups, particularly if the app is likely to humiliate, intimidate, or place a targeted individual or group in harm's way".
The feud resulted in some mean-spirited content, even by the standards of this corner of the web: At one point, an anti-Maddox partisan made parody videos featuring a intellectually disabled version of Maddox called "Madcucks".
Meanwhile, Apple prohibits games with "defamatory, discriminatory, or mean-spirited content, including references or commentary about religion, race, sexual orientation, gender, national/ethnic origin, or other targeted groups, particularly if the app is likely to humiliate, intimidate, or place a targeted individual or group in harm's way".
Inappropriate or mean-spirited content will be deleted.
This can be part of what underpins your thinking about mean-spirited content.
As such, be respectful towards the person but make it clear that the mean-spirited content is not acceptable.
Respect the same rules when choosing what to write about as there are on wikiHow (mainly)- no joke topics, no sarcastic tone, no sexually charged content, no advertisement, no mean-spirited content and so on.
In more detailed terms, here are some things to consider when determining whether or not an article is likely to be mean-spirited: Is the content singling out a certain stereotype, group of people, set of values, etc., in such a way as to denigrate, demean or undermine them?
After a time capsule buried in Kentucky is dug up and its contents are spirited away, someone starts killing the people who contributed items to it.
We also got into a spirited discussion about why branded content seems to be taking over the Web, and whether or not that is a good thing.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com