Depressed ad spending lends extra urgency to the paper's recent decision to begin charging for Web access to news and some planned new features, behind what Mr. Stiles prefers to call not a pay wall, but a "velvet rope".
In a context where charging is usually still done on the basis of time spent rather than results achieved, time spent lending a supportive ear and corresponding with the other side soon mounts up in billable costs.
1938 Creating 5 Million U.S. Jobs WASHINGTON — By the overwhelming vote of 329 to 70, the House of Representatives today approved President Roosevelt's huge new spending-lending program, designed to give work to 5,000,000 jobless and boost the nation out of the present depression.
In April, President Roosevelt announced a $2 billion "spend-lend" program and embraced deficit spending.
Keynesianism is counter-intuitive: he wrote himself about the problem of the "thrift paradox" - persuading people and governments to spend, lend and invest at a time when every fibre of their being urges slamming on the brakes.
That, in turn, is supposed to generate spending and lending.
You could see spending and lending pick up rapidly".
The emphasis on spending over lending is rewriting the rules of the business.
