Pre-emptive spend analytics takes advantage of the way that operational intelligence looks at data before it becomes trapped in systems of record.
Bringing that spend analytics front and center while making it easier to understand was one of the key areas of focus for BillGuard.
With Spend Analytics, BillGuard is beginning to move from being just a "personal finance security" company to also offering personal finance management tools.
With the latest update to its iPhone app, it's doing that with the addition of two new features: Spend Analytics and Smart Savings.
"I see no reason to stop spending" on analytics, said Steve Mills, the senior vice president of software at I.B.M. Analytic insight, he said, is a critical part of the need for cost savings in business, which is as important as growth.
As Trump's inability to raise money and run an actual, competent general election campaign collides with the Clinton-Obama juggernaut's state of the art operation--including heavy ad spending, sophisticated analytics, and intensive field operations in every battleground state--Trump's poll numbers are unlikely to rise above what appears to be his ceiling in the low 40s.
"They told us they were increasingly spending around business analytics and mathematics, and that those skills were hard to find," Mr. Rhodin said.
As The New York Times recently reported, IBM has spent $14 billion purchasing analytics companies as part of its Big Data initiative.
Beckon, a California-based startup that helps marketers track their spend using data analytics, has raised $8 million in Series A funding from August Capital and Canaan Partners.
Most recent case in point: IBM's March 1 capture of Initiate Systems, a speedy close to a deal for the health care software company announced Feb. 3. The price was not announced, but took Big Blue to well over $10 billion spent on business analytics companies in five years.
