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Some are more poopy than spoopy, leaving many wondering why we're collectively spending a reported $9 billion a year on this literally Godforsaken holiday.
First to these shores came Netflix, spending a reported £3m an episode for its epic royal drama The Crown.
The industry is already spending a reported $600m a year on lawyers' fees alone: as that sum rises, so will pressure to draw a line under it.
After spending a reported $200 million on the Biosphere, the Texas oil heir Ed Bass is about to sell the building and its surrounding 1,658 acres to Fairfield Homes of Tucson.
After spending a reported $150 million, Bank One's fledgling Web bank, WingspanBank.com, didn't exactly take off.
Well, it's spending a reported $80 million to promote Bing, but is only giving $1 million to fight hunger.
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By 2010, having spent a reported £30m, Gunther was facing bankruptcy.
She then sold it to 50 Cent, who spent a reported $10m doing it up.
The rapper spent a reported $20m on a 40,000sq-ft house with Italian marble floors and solid-gold toilet.
Isis has been lampooned on state television, which spent a reported $750,000 on a series mocking the terror group.
In 2008, Villarreal spent a reported $10m to bring an 18-year-old Altidore from New York Red Bulls.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com