Exact(5)
But that's not strictly true: both readers and advertisers are becoming too promiscuous to have their attention held by monthly or weekly titles – and business subscribers are struggling to justify discretionary spend on media.
And it is cash that, potatoes aside, he wants to spend on media.
"In the second report, I remember writing a paragraph saying we've hit a ceiling on media use, since there just aren't enough hours in the day to increase the time children spend on media.
The simple-but-engaging user interface and service proved to be a hit, and within two months, with no spend on media or marketing, it saw more than 100,000 downloads.
"For many years, people went to school and then went to work, and the idea that you might have free time to spend on media- or technology-related issues would be laughable!
Similar(55)
Nor is it clear that a willingness to spend on media-playing devices is a wholly good sign.
In the 2012 presidential campaign, the political industry raised $2.23bn, and $763.3m of it was spent on media.
Typically, seventy per cent of every political dollar raised in a Presidential campaign is spent on "media buys".
In most countries, membership fees now barely cover the smallest of costs, let alone the fortunes that can be spent on media campaigns.
The amount spent on media kits, free magazines sent to advertisers and the news media, and the use of messengers and car services will also be reduced significantly.
The company will also reduce the amount of money it spends on media kits, free magazines for advertisers and the news media, messengers and car services.
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