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"So I think there's a need for services that will make it easier for Chinese consumers to spend globally.
In Q2, television — not streamed online, but the stuff you get on the box, live, in your living room — accounted for 57.6% of all ad spend globally.
At a macro scale, McKinsey experts state in their book Beyond Cybersecurity: Protecting Your Digital Business that total IT spend globally is approaching $2 trillion.
The result, in an industry with $184 billion in annual digital ad spend globally, and another $300 billion in non-digital ad spend, is wasted dollars, wasted opportunity, and wasted time.
Forrester Research has now released its annual look at the state of IT spend globally, and the analysts project that there will be $2.06 trillion invested across software, hardware, and IT services by enterprises and governments in 2013.
Vice President of PayPal platforms, Osama Bedier, also takes the stage, says that PayPal will complete transactions valuing $70 billion dollars, which is pocket change compared to the $30 trillion that consumers spend globally.
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A record $1 trillion will be spent globally on medicines in 2014, predicts IMS Health, a research firm.
$200bn will be spent globally on commercials this year, according to ZenithOptimedia.
Imports will increase by 52 per cent to $9.8bn this year, accounting for $1 of every $7 spent globally, IHS estimated.
Total spending is expected to have grown by 7.4% in the UK, 3.1% in the US and 15% in China, according to the Global Business Travel Association, with $1.25tn predicted to have been spent globally on business flights this year.
The meetings and convention business is also growing internationally, as part of the estimated $1.12 trillion that will be spent globally on business travel this year, an increase of 5.4 percent over 2012, according to the trade group.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com