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However, eMarketer, an independent analyst firm that specialises in tracking digital spend, estimates Facebook generated £223 million last year from advertising in the UK.
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Spending estimates by the International Institute for Strategic Studies, a London-based research center, paint a bleaker picture.
After adding in Super Pac spending, estimates put the recall election spending at more than $63.5m.
An unforeseen outbreak of a disease like SARS could make spending estimates irrelevant, the council said.
The annual spending estimates released this week by the Stockholm International Peace Research Institute present a mixed picture.
The spending estimates were based on data collected by the National Marine Fisheries Service in a telephone survey of almost 28,000 households.
First, the spending estimates from today's report are understated.
Gartner just released its worldwide enterprise IT spending estimates, which are projected to total $2.7 trillion in 2012.
Researchers were quick to note that the spending estimates differ greatly depending on how many children are in a household.
Different sensitivity scenarios resulted in a wide range of spending estimates from 2.2%to4.9%9% of GDP.
Taken together, the various sensitivity scenarios yielded a range of spending estimates from 2.2%to4.9%9% of GDP by 2036.
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CEO of Professional Science Editing for Scientists @ prosciediting.com