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We've then calculated the average advertising spend (estimated by PriceWaterhouseCoopers in a recent report) for each person online in each of those countries.
– In April 2005, TheFacebook claimed 2.7 million registered users – Of those registered members, 2.3 million unique users visited the site on a monthly basis – Monthly page views were already at a whopping 2 billion – TheFacebook smartly pointed out how much U.S. students spend ("estimated purchase power in 2004: $85 billion"), and how they associate with 'lifetime brands' early on.
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Spending estimates by the International Institute for Strategic Studies, a London-based research center, paint a bleaker picture.
The assignment, with spending estimated at $35 million, had been at Amalgamated, New York.
Ad spending, estimated at $2 million to $3 million a year, could be increased to more than $10 million for 2007.
The BellSouth Corporation has begun a review of most of its account, with spending estimated at $150 million to $200 million.
The new company's first client, with spending estimated at $1 million, will be ViaWest Internet Services.
The assignment, with spending estimated at $1 million to $2 million, had been handled internally.
The other was the branding account of Empire Blue Cross and Blue Shield, New York, with spending estimated at $5 million to $10 million.
The assignment, with spending estimated at $150 million, had been handled by ZenithOptimedia, part of the Publicis Groupe.
Bozell has been handling traditional and interactive advertising for Datek, with combined spending estimated at $70 million to $80 million.
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