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Like all great speeches it understood its audience.
Though the address was not as soaring of some of his best-known speeches, it had its moments, most strikingly when Mr. Obama spoke of the "patchwork heritage" of the United States and Britain as a common strength.
The company understands, and even seems to relish, that by reimagining the King and Gehrig speeches, it will generate renown and notoriety that will not hurt its image with its customers, investors and employees.
One of the most eloquent speeches (it gets applause) sticks up for social workers; one of its niftiest discussions turns on the idea that motive can be over-scrutinised, that much-needed services are often delivered by people driven by a need to be useful.
Victory speeches, it seems, like happy families, are all alike.
Also unlike King's speeches, it is rather long-winded.
But within both speeches, it was hard to find the substance to back up that optimism.
But after the dancing, light show and speeches, it was a shame that New Zealand's performance fell a little flat.
But despite the lavish hospitality and the sturdy optimism of the keynote speeches, it was not quite a landmark event.
And though her predicament is sometimes laid out in heavy thematic speeches, it is also very moving.
At Mr. Chávez's speeches, it is hard to tell that support is slipping.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com