And if they don't naturally have one, the speech writers will find it for them.
To mark the anniversary, we asked three former speech writers to tell us their favorite political orations.
His speech writers will be agonising over the right balance between reasonableness and toughness.
How, one wonders, did the president and his speech writers blunder into this mess?
"We've told them they need to fire their speech writers," he said.
The SWP [Socialist Workers party] turn up, so obviously does Theresa May's speech writers.
Speech writers may abhor big theory, but without it we can't see the barriers to change.
If the French foreign minister is livid, the speech writers probably thought, we must be doing something right.
There are no corporate jets, no speech writers and not even a secretary for him at iMotors.
In this situation President Bush's speech writers, like his generals, must not trap themselves into fighting the last war.
Speech writers have been working on the address for weeks, but the date had not been set, pending the outcome of health care legislation.
