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Ever since a spectacular Apple commercial called "1984" turned up during the 1984 Super Bowl, consumers have come to expect superior commercials, stuffed with celebrities, special effects, surprise endings, hit music, anthropomorphic animals and other enticements to pay attention.
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With Google's unlimited resources, Nest could become something spectacular: an Apple-like hardware giant married to Google's Internet infrastructure and data-intelligence resources.
The place where Kurt Cobain miraculously recovered from a near O.D. to play a Nirvana show, in 1993, and where, in 2000, Fiona Apple had a spectacular mid-performance meltdown and fled the stage will be no more.
Apple embraced China with spectacular success, but Google ultimately exited," explains Tim Merel, Managing Director at Digi-Capital.
But the rumors about Apple are often far more spectacular than the products that actually appear.
(A spectacular hack last weekend of a technology blogger's Apple account raised this sobering question).
Apple's currently on a tear of opening spectacular Apple Stores around the globe.
Macy's 4th of July Fireworks Spectacular The show lights up the skies above the Big Apple; scheduled performers include Ariana Grande, Hunter Hayes, Miranda Lambert, Lionel Richie, Enrique Iglesias and Zac Brown Band.
It's a bit like the best satay sauce, except thicker and richer; and the apple vinegar, with its hint of sweetness, completes a spectacular triumph.
Led by the ex-Apple engineering executive Jon Rubinstein, Palm has created a spectacular, beautiful, joyous machine.
"The resolution of the tactile sensations was spectacular, from the edges of a cube, to the roundness of an apple, to the tiny prancing hooves of the deer," wrote Ackerman.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com