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If "The Great Gatsby" succeeds, it may open the door to a new generation of sophisticated movie dramas that will match the spectacle value of the animations ("Happy Feet Two"), action films ("Underworld: Awakening") and elaborate fables ("Hugo," "The Adventures of Tintin") that now fill Hollywood's 3-D release schedule.
Unfortunately any resultant spectacle value is quite decidedly offset by the pungent stench that inevitably spews forth from the breached and broken orifice.
And, like any self respecting fashionista, I want to give 'em a good 21st century facelift, put 'em on parade and rate 'em according to the three things that count the most: pain inflicted, spectacle value, and, of course, fun.
Similar(56)
Sporting credibility is damaged, spectators are denied a fair spectacle, and the value that commercial partners such as sponsors and broadcasters put on a tainted sport will fall.
"He was always someone who understood the value of spectacle," he said.
It retained its value as spectacle, but it became distrusted, evidence no longer just of greatness but, instead, of a possible crime.
Damien Hirst has built his career on exploring (some would say exploiting) the intersection of art, value, and spectacle; "For the Love of God," his diamond-and-platinum cast of a human skull, was one of the most infamous art-market pieces of recent years, mainly because of the furor surrounding its original asking price: a hundred million dollars.
The gig itself is an epic spectacle with high production values.
One of the best ceremonies of late was the opening of the Olympics, where Danny Boyle created a massive spectacle that communicated shared values in a non-religious way.
Even in the most calm circumstances, festival blockbusters like Ultra, Electric Daisy Carnival or Tomorrowland are designed as epic turn-ups with increasingly spectacle-driven production values.
David Zwirner has managed to turn something ostensibly thoughtful and generous into another butt-sucking spectacle with absolutely zero cultural value. .
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com