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When, a year later, the investigators repeated the study and matched a large proportion of the participants, they identified only 15% of the excess deaths [ 37], but not before national projections from this specious data was published [ 38].
In so many cases, those stats are either self-reported or (worse still) based on a specious study or a casually tossed-off "analyst projection" that gets repeated, retweeted and reprinted enough times that it seems to become a "fact" and no one questions or remembers where it came from.
While the problem of specious research, self-reported statistics and fantasy-based analyst projections is probably unsolvable given the pressure on many publications to generate clicks, the notion of establishing a standard metric to measure TV is not.
And all specious.
It's completely specious.
It was specious.
The reasoning is specious.
This is a specious argument.
This first appeal is specious.
It was clever – but specious.
That is a specious argument.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com