After doing the math, it turns out that shared data plans are a good value only for a specific type of customer: A high-income family with several data-hungry devices and chatty kids who send lots of text messages.
Evry Health wants to take on the employee health insurance market by tackling a specific type of customer.
It may not be obvious why this matters: The company is aiming squarely at a very specific type of customer, which may be the company's way into markets like China and India.
"If I'm looking for a very specific type of customer, why not just go to where existing customers already are?" "I should look where my ideal customers are already in the buying mood...It'll be easier to get their attention and I'll have an endless sea of leads and paying customers instantly".
Part of the reason more advertiser shows are put on cable, ad executives said, is that cable networks often feature shows on niche topics that appeal to specific types of customers.
You just use the pieces of information from that ideal customer profile and then the ad, the email, all the copywriting, will be addressed to that avatar, to that specific type of client".
And Bloomspot also differs in that they're going for a very specific type of both client and customer: luxury hotels, restaurants, and spas that cater to more affluent, mature clientele.
The platform is also tailored to deliver the specific type of sales, marketing or customer service insights they're after — whether it's purchase intent, lead detection, sentiment analysis, and so on — serving these in a structured, dashboard format, and via bespoke reports.
As the selection of service providers capable of delivering a specific type of offering that is highly favored by certain customers is limited, customers give preference to whoever would deliver based on the business needs of customers.
If you wish your toys to be only purchasable by those who will appreciate them, consider making a specific type of currency, only redeemable at your store, and give it to your loyal customers.
Goods in transit is also a specific type of insurance particularly useful for companies which are responsible for delivering their products to customers, and there is also insurance available for those handling cash, cheques or credit cards.
