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or very small, like Regnery Publishing, a specialty press that publishes books on politically conservative subjects.
With 26 other stories in a similar vein, "Homecoming" appeared in Mr. Bradbury's first book, "Dark Carnival," published by a small specialty press in 1947.
Before it became one of the country's most important trade publishers of poetry, Copper Canyon started out as a small specialty press.
"Many clinicians do not know how to spot the signs," said Ari Tuckman, a psychologist in West Chester, Pa., and author of a book about A.D.H.D., "More Attention, Less Deficit" (Specialty Press, 2009).
For Mr. Bacigalupi, it is a leap from a tiny specialty press, Night Shade Books, to one of the most highbrow publishers in the business, with a reach that could broaden his readership well beyond the sci-fi world.
Orbital bought an assembly plant in Michigan and signed research deals with Ford, GM and other automakers around the world, got writeups in Business Week, the New York Times and the automotive specialty press, yet went nowhere in its main automotive market.
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By that time, however, science fiction had inspired such passionate devotion that it moved with ease into small specialty presses.
Long the restaurant's specialty, pressed duck is no longer on the menu but is available with 48 hours' notice.
"The parties look forward to expanding jeanswear sales consistent with the image and prestige of Calvin Klein products and to expanding and concentrating the distribution of Calvin Klein jeanswear products in the department and specialty stores," the press statement said.
The idea is to cover not just books from large publishers, but small independent presses, specialty publishers and self-published authors.
The market is driven by demand for digital colour presses, specialty printers and inkjet printers.
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