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Brand new this winter season is Azamara Cruises, an offshoot of Celebrity Cruises, which bought two ships that were refurbished and relaunched as a specialty line focused on exotic smaller destinations.
If a morbidly obese couple walks into your bakery to buy a wedding cake, you either must refuse them service, or show them your specialty line of low-calorie desert offerings.
No other brand offers a specialty line that includes skin care, cosmetics, fitness apparel and accessories.
Kotex also has a specialty line that is targeted to the pre-teen girls featuring smaller pads and brightly colored boxes and wrappers.
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This is not the first time Grey has been reorganized along specialty lines.
And CB2 — an offshoot of Crate and Barrel — and other companies, like Target, Urban Outfitters and Pottery Barn, seem to be banking on a new domesticity in young people, marketing specialty lines to tweens and teenagers through custom catalogs and Web sites.
The company also focuses on writing specialty lines of insurance and reinsurance.
Ross is counting on new and specialty lines to rejuvenate profits whacked by low-cost imports.
By emphasizing specialty lines where competition is less intense, HCC has compiled a good underwriting track record.
The company and its subsidiaries do business as Philadelphia Insurance Cos. and operate in three segments: commercial lines, specialty lines and personal lines.
Its target markets are the United States and Germany, and its specialty lines include marine business, aviation business, credit, surety and political risks, among others.
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