It's so complex and technical you need a trained, informed person to explain it to its highly specialized customer.
This alone would be worthwhile for the satellite companies, who have specialized in building customer bases in rural areas where cable and DSL penetration remains spotty.
Eisbart wanted me to come out and see what the company was doing because its early success brought it to the casual atmosphere of Taxi but also branded it as a local software-implementation company with a national customer base that specializes in SAP: "the largest business software package on the planet," Eisbart says.
Redwine's theory is that not only has he benefited from being able to scoop up business that used to belong to other, smaller competitors, but he specializes in rare, vintage cards and his customer base is now reaching another generation.
Acura is eying a broader customer base to compete in the specialized seven-seater category that serves customers with children, dogs and substantial cargo with its more economical, fuel-efficient front-wheel-drive package.
He specialized in comfort foods, like burgers and rich macaroni and cheese, finding a ready customer base among young newcomers to the neighborhood.
Some older specialty stores, likeMarcus Books and A Different Light, specializing in African-American and lesbian, gay, bisexual, and transgender literature respectively, have dealt with long-term changes in their customer base.
Specializing in European cuisine, the restaurant/bar made its kitchen kosher in 2003 in order to overcome several years of declining business and broaden its customer base beyond "politicians, journalists and diplomats".
That's a great customer base".
But our customer base has changed.
How diversified is their customer base?
