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At the same time, it is splitting up, in that more companies are specialising in design, and contracting out or quitting the making of chips.
Shaun Westgate is managing director at Westgate Communications, a PR and communications agency specialising in design, digital communications, public relations, advertising, digital marketing, direct mail, brand development and social media.
Glue's website says that it was set up in 2001, originally specialising in design for print, and the FA and Premier League logos appear in its list of clients.
"People are now starting to think about urban heat distribution networks everywhere," says Doug King, a consultant specialising in design innovation and sustainable development in construction.
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The second author (LW) is a Swedish researcher in public health sciences and Professor in epidemiology and family medicine, specialising in designing community intervention programmes.
The Greendesigncompany will specialise in design that is both sustainable and inclusive.
Britain has instead specialised in design: ARM, the Cambridge firm behind the chips used in iPhones, does no manufacturing.
Nesbat, who has a PhD in electrical engineering from Stanford where he specialised in Design For Test, says the keyboard's design grew out of his frustration with texting on "old style cell phones" — so long before the rise of smartphones — but he also says he foresaw that small touchscreens were going to create a real pain-point for Qwerty.
He studied history of art and design at Cambridge, worked in theatre-set design, and for a while specialised in designing lighting, running a studio of 20 people.
The qualitative work and the design of the playgrounds were carried out by two private organisations specialising in playground design.
Mendelsohn and Chermayeff set to work all the same, ably assisted by the likes of Peter Moro (who later worked on the design of the Royal Festival Hall, which was greatly influenced by the pavilion), Felix Samuely and Cyril Sweett, a quantity surveyor specialising in Modern design.
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