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For the first time in the network's history, it won two ratings "sweeps" months -- special ratings periods that set advertising rates for the subsequent quarter.
As viewers, particularly young men, continue to forsake broadcast television, CBS is the only network that will add viewers this month, a special ratings period used to determine the rates the networks can charge advertisers.
Fox executives are already considering staging another special edition of celebrity boxing matches, perhaps as early as May, the next special ratings period known as sweeps month, which sets advertising rates.
ABC needed a super performance from "Super Millionaire" if it was going to post an improvement in its results for the February sweeps, one of three special ratings periods a year that determine a network's affiliate advertising rates.
Fox, like all the other networks, is beginning a special ratings period called a sweep month on Thursday night.
In the last week, Mr. Jackson, 44, has generated a frenzy of bidding and counterbidding for Jackson-related programming among the four major television networks, all seeking an edge in the special ratings period known as the sweeps month.
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This led to his first Showtime comedy special, a ratings juggernaut for the network, Booty Call.
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If the special receives good ratings, it too could become a series.
But this swiftly cynical view doesn't account for the special's gigantic ratings.
We listened to pregame radio shows as men discussed passer ratings, special teams and my favorite topic — the intangibles, the things that defied statistics and experience, causing the most exciting wins and inexplicable losses.
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CEO of Professional Science Editing for Scientists @ prosciediting.com