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I get that Ms. Hindmarch, whose own logo is receding enough to be confused with the American Cancer Society's pink ribbon, is making a vigorous anti-branding statement, empowering her customers to honor their own special identities, to take their emotional baggage and make... bags.
As a child growing up in a big city, she was interested in the small towns which made her think "that in smaller places, everybody, even the kids, had special identities, where as in a city people are pretty anonymous".
Similar(57)
"WE MUST preserve our special identity," says an influential columnist.
From then on, the island will have no special identity.
All reporters must now have special identity cards so they can be more closely monitored.
But you also have to offer specific excellence, a special identity.
Before that, the channel had no special identity beyond its slate of older movies, and no cachet with younger audiences.
To pass the barra, the Pomaks had been required to show Greek soldiers a special identity card.
Tourism and its consequences lie at the heart of Cornwall's struggle to win recognition for its special identity.
Unique amongst European nations, the French are still attached to an almost quaint notion of their own, special identity, to the idea of "l'exception française".
Palestinian residents of East Jerusalem have special identity cards that allow them to move freely inside Israel, unlike Palestinians from the West Bank and the Gaza Strip.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com