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Television advertisements were cost-prohibitive in the district of Representative John Adler of New Jersey, who voted against the health care bill last year, so proponents formed a special grass-roots action campaign.
Co-founder Joe Green, formerly of Causes, tells me "NationBuilder shifts power away from big special interests, and towards grass roots candidates.
Special events and local initiatives with young people, schoolchildren, parliamentarians, and celebrities aim to spark grass roots activity to transform communities to welcome children with disability into people's homes, communities and hearts, without fear or prejudice.
But before anyone gets too misty-eyed about grass roots financing, the Obama campaign also has relied on more than 300 special-interest money bundlers who raised up to $500,000 a pop.
"It is all grass roots.
Change the grass roots.
"It's grass roots.
"It was so grass roots.
"Grass roots all the way.
"Grass roots," the makeshift congregation thundered.
Doesn't sound "grass roots" to me.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com