The collision of fashion and digital technology feels like a very over-subscribed party already, what with the likes of Polyvore, Trendabl, Chicisimo, Fashism and Go Try It On all clamouring for access to that special consumer-spending VIP area (to name a select few).
From 1976, starting with Which Bike, special interest consumer magazines were to make up the burgeoning Dennis portfolio.
The chips are also used in a growing array of special purpose consumer electronics like G.P.S. navigators and set-top TV boxes.
Understanding the special feelings consumers have about brands is crucial for brand profitability in a world where there is often little difference among products.
MAC does not disclose sales figures, but James Gager, the brand's senior vice president and group creative director, said that cartoon-based beauty collections generally sell very well and tend to become "very coveted and special" to consumers.
Future said the acquisition was "a significant further step forward in its stated growth strategy within the special-interest consumer magazine sector and continues the diversification of Future's magazine portfolio".
For example, AT&T's contract with its wireless customers had special pro-consumer provisions; AT&T agreed to pay all of the arbitration fees for small claims, and to provide special bonuses, including double lawyers' fees, if a claimant recovered an amount greater than AT&T's settlement offer.
"We're very optimistic about the holiday," said Peter Reiner, senior vice president for marketing at Toys RR" Us. "We're concentrating on what makes us special, letting consumers know there is a difference," he added, "and if you want to make sure you get the right toy, there's really only one place to go".
Mr. Rogers said strength in the company's special-interest consumer magazines, rapid growth in its consumer classified ad publications and declining costs in its Internet outlays will allow Primedia to reduce the debt -- and to soar when the advertising economy recovers.
