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The competition is even fiercer at the supermarket, where instant sales information dictates how much shelf space brands get.
2. How is the space branded?
By removing the overt functionality of the awning form, the artist emphasizes the secondary use value of the awning: as descriptor of free time space, branding of individual residences, and markers of the interstitial space between in interior/exterior or private/public.
In a recent book, "No Logo—Taking Aim at the Brand Bullies", Naomi Klein argues that advertisers are extending their tentacles as never before, commercialising public spaces, branding celebrities and finding cute ways to appeal to hard-to-reach groups such as gays and ethnic minorities.
Despite these spaces branding themselves as progressive, I still experienced gendered Islamophobia.
My two recent discussions in this space about brand epithets based on brand names – like Fiat standing for "Fix it again Tony" and El Al standing for "Every Landing Always Late" -- have generated a steady stream of additional examples, which I share below in alphabetical order: A. Alitalia: Always late in takeoff; always late in arrival.
People visualize this ritual process as one that creates brand-new space for brand-new spending.
Suddenly, there is a contemplative public space -- brand new but 237 years old -- on the edge of ground zero.
On his third space mission, Brand was commander of the Challenger space shuttle (STS-41-B; Feb. 3 11, 1984).
Americans have grown accustomed to this line of thinking, and to the corporate impulse to fill every salable space with brand names.
As the superhighways prove, there is no amount of space a brand will not happily fill, with public bodies all too willing to hand it over.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com