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Yet in ultra-metropolitan, socially diverse, multi-cultural London, this seemed hardly to matter to the voters at all: if anything they rather admired Johnson's willingness to use his knowledge of Ancient Rome as a source of metaphor and political argument.
Genetic and evolutionary principles are of great importance to technology strategists, both directly (as in the forecasting of genetic engineering technologies) and as a source of metaphor and perspective on socio-technical change.
In a similar way, Gong, Ahrens & Huang (2008) identify the most frequent collocate of a metaphor source concept in order to determine the mapping principle between that source domain and a target domain.
Some of the metaphors fall into existing metaphor source domains obtained from the TSC data.
Similar to metaphor source classification based on Frame Semantics, computational ontology groups lexical items with the same shared concepts into the same source domain of a metaphor, as demonstrated in Chung et al. (2005) and Huang et al. (2007).
As for the concept of SLOVENRY, how it constitutes a metaphor source domain may not be immediately obvious, as it pertains to expectations of hygiene behavior.
Of importance, fMRI work has constrained this view: sensorimotor simulation both varies as a function of the experiential nature of the source of the metaphor as well as the actual accrued exposure the individual has perceiving and interacting with the source of that metaphor (Jamrozik et al., 2016).
This problem is not specific to research on metaphor source domains and should be a reminder of the misleading potentials of any literal translation in linguistic analysis and a reminder of the care that must be taken to avoid them.
It conjures up a scenario of aggressive anti-corruption actions by means of VERMIN as a general metaphor source domain, with the following sub-domains: (8) CORRUPTION IS VERMIN.
With two different roles to play for two different audiences, it is understandable that the two outlets of the party newspaper will choose metaphor source domains that are accessible and meaningful to the respective audiences.
Section 4 presents results from analyzing the metaphor source domains that emerge from the corpus analysis of the Chinese edition of the PD, and compares these with those that are found in the English edition in terms of audience-oriented metaphor choice informed by culture-specific conceptual resources and epistemic conventions.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com