It sounds gimmicky but seems less so in practice.
If the premise sounds gimmicky, Atkinson manages looping reinventions adroitly, crafting a vital and rewarding story.
It sounds gimmicky and glib, but in truth there are smart equivalents here.
I haven't tried it, but the feature sounds gimmicky to me because it seems unlikely that many people take extreme macro shots.
It sounds gimmicky on paper, but I'm Not There does perfectly distil the alacrity with which Dylan changed his image in the first 20 years of his fame.
Technological advances have finally allowed his idea (and its facilitator, a "microlens array") to be crammed into an affordable camera – and while it sounds gimmicky, photographers who've been allowed to play with a prototype say it's a game-changer.
I know it sounds gimmicky — an Internet convention — but an impressive group of frustrated Democrats, Republicans and independents, called Americans Elect, is really serious, and they have thought out this process well.
And, although it sounds gimmicky, Jamie Beamish makes total sense of Launcelot Gobbo's transformation into the kind of Elvis impersonator who haunts the Rialto-style casinos conjured up by Tom Scutt's set.
If this sounds gimmicky, the bracing concert the ensemble presented at Joe's Pub in the East Village on Monday night showed how serious these young musicians are about what they do.
