"At times it has been slightly depressing" he says, to hear the sorts of headline-seeking soundbites that emanate from ministers so often.
But no, it was back to the tedious soundbites of "Labour caused all the trouble".
The soundbites accompanying the narrative were that Labour had failed to mend the roof while the sun was shining; we are all in it together; and that you don't hand the keys back to the driver who put the car in the ditch.
Obama has tugged at the needle of our moral compasses several times with soundbites loaded with ethical ordnance.
Or as he put it: "I was never very good at soundbites – if I had been, I might have felt the hand of history on my shoulder".
The SNP line was reinforced through skilful rhetoric and soundbites, embellished and repeated until questioning it became almost pointless.
Rudd: If we are having a debate in this country it should be about policies that work rather than soundbites which sound good.
"This was ironic, because I was breaking out of the world of scripted soundbites that I myself had done so much to create," he wrote.
Calls for a Magna Carta provide soundbites that resonate and provide rallying points.
As the 20th anniversary of the strike comes closer, it has been interesting to read the dewy-eyed soundbites offered by some former miners in newspapers and on television about mining and the strike.
A Labour shadow cabinet minister has called on his colleagues to stop talking in the Westminster language of "clipped political soundbites", arguing his party has more work to do before voters will trust them to govern the country.
