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Indeed Chipotle, so often held up as an example McDonald's should follow, has itself struggled to source enough of the ethically sound ingredients it is famous for.
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Some of them didn't sound like ingredients that might be readily available on the South Shore.
Sound local ingredients are key to dishes that range from potted Morecambe Bay shrimps to sausage and mash, using spicy Cumberland bangers from much-loved Grange butcher, Higginson's.
The menu (noon to 3pm, Mon-Sat) is populist – fishcakes, a smoked salmon salad, steak baguette, pasta – but founded on sound local ingredients and delivered by a kitchen that can clearly cook.
Quay's menu is founded on sound regional ingredients and comes complete with various cheffy flourishes (Craster kippers with lemon parsley, omelette Arnold Bennett, confit duck salad) which, judging from his well-executed eggs Benedict, Snowball has the skill to carry off.
Sun, salt, and lime juice may sound like ingredients for a vacation margarita, but recent research suggests they can also be used to help purify drinking water easily and cheaply the type of solutions needed by millions of people in developing countries.
"It's like cooking a soup: I'm treating all the different sounds as ingredients," says Rathsman.
I had never heard of either mugwort or wormwood and thought they sounded like ingredients for some kind of Wiccan magic.
The ingredients sound like a marinade, not a cocktail.
It may sound like the ingredients of a political blockbuster.
None of these ingredients sound particularly Scandinavian, which is part of the point.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com