A student of the theater, Lou developed a teaching method, a mix of didactic and experiential learning, that made his public presentations sought after events.
London 2012 organisers will fire the starting gun on the final scramble for Olympic tickets on Friday, but have admitted that virtually all of the most sought after events will sell out before it is opened up to the majority of buyers.
One event planner says, "There are fewer and fewer people who are willing to be honored, and the honorees who are good are sought after again and again".
But losing the right to hold the sought-after event would be more than just embarrassing.
In America the National Basketball Association is in the first season of eight-year contracts worth $7.5 billion.With a sought-after event, it is possible to plan ahead beyond, with luck, today's troubles.
After just a handful of years on the party-planning circuit, Weiss, president of BGW Design, is a sought-after event choreographer.
One of the country's most sought-after holiday events is the Bracebridge Dinner, a 17th-century English Christmas celebration first created by Ansel Adams at the Ahwahnee Hotel in Yosemite National Park in 1927.
"This will be the best course in New York," he said, adding that it would be sought after for Professional Golfers Association events, and could even surpass Bethpage State Park on Long Island, where the United States Open was held this month.
She was widely sought-after to oversee charitable and eleemosynary fund raising events and served on several boards of directors.
Smith, most widely known for her "Dinner With Bevy" events, connects stars and moguls to sought-after tastemakers in fashion, entertainment and media.
She has become a sought after caterer in Los Angeles's event-heavy fashion and art worlds, consistently serving up rustic and seasonal fare.
