And where sort-of competitor Apple has been making a killing with its iPhone and iPad devices, and taking eyeballs for advertising and other services along with it.
The round isn't the only progress the startup has made, as Molyneux also revealed that Sciencescape has now partnered with Elsevier, the global educational publishing giant that snapped up Sciencescape sort-of-competitor Mendeley last year.
It was a test of heart and character as much as lungs and leg-kick and Adlington, clearly, is the sort of competitor who does not know the meaning of a lost cause: "It was slower than last night's semi-final but it was all about racing".
Fine: the Open RSS API means we can now write to a standard interface that lets Twitter clients become carriers for blogs, conversations, comments, podcasts, and all sorts of unaffiliated competitors.
"Neal and I were sort of design competitors, but he did more sculpture," Mr. Mascheroni said.
There was another rumor today about Google turning Google Earth into a sort of Second Life competitor.
The technology isn't quite as advanced as the version the company offers on the Windows-based Galaxy Book, nor is it any sort of Wacom competitor, but it does the trick for jotting down notes and casual drawing.
There are a number of competitors for this sort of function, but the primary one targeting users interested in easy, long form online video editing is probably OneTrueMedia (our coverage).
"They are competitors of sorts of ours and they have four or five channels," Mr. Rattner said.
The app, a competitor of sorts of IFTTT and Zapier, offers an interface where you can mash up two or more services in order to create workflows – like getting a text when you receive an important email, or copying images from Instagram to Dropbox, saving a Twitter search to an Excel file, among other things.
