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Ginko Bioworks, the Boston-based biotech startup making all sorts of scents and flavors from microbugs, has pulled in $100 million in Series C funding to obtain 600 million base pairs of manufactured DNA – or what Ginkgo claims is the "largest amount of synthetic DNA ever purchased".
I sort of agree.
"A sort of great-day-seize-the-moment kind of scent.
It lasted 24 hours, with no shower and no reapplication, before any sort of unappealing scent appeared.
"There are many products that have sort of 'signature' scents, smells that make you identify the product.
"It was a sort of a metallic scent," she says.
I was first struck when I walked into my room at the Vdara (which, by the way, is a very clean and comfortable place to stay - don't get me wrong), but they have decided that it is a good idea to spray every room with some sort of musk (signature scent?).
As Anne and I drove to the (New) Dime Store, I predicted that the building's interior atmosphere — which had once been flavored mainly by dust, plus a sort of comforting over-scent that was related to mildew in the same way that cognac is related to wine — would now be dominated by scented candles, and I was right.
The lunch crowd was made up mostly of suits and ties; a lot of powerful guys who wore beautiful watches and who all had sort of a new car scent about them.
Susie had warned us that Deb, a sort-of-roommate who lived in her driveway, was extremely sensitive to scents.
Ms Sacca suggests these scents are a sort of Proustian metaphor: "We deliberately chose to include existing scents that have been used for years in scratch-and-sniff stickers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com