In this narrowly circumscribed universe, the Ralph Pucci and Rootstein companies exist as a sort of warring Coca-Cola and Pepsi.
But if Red Bull becomes a sort of Austrian Coca-Cola, that carefully cultivated ethos will vanish like bubbles in the brew.
Mr. James, 18, may serve as insurance of sorts for Coca-Cola against any additional bad publicity for Kobe Bryant, the basketball star who is under contract to endorse Sprite through 2005.
The French Communists may have been especially worked up because Paris was, and is, the headquarters of a suave, dapper White Russian, Alexander Makinsky, who is a sort of roving plenipotentiary for Coca-Cola in Europe.
Coca Cola offers an attraction called The World of Coca-Cola, a sort of museum taking tourists into the history of one of the planet's most consumed beverages.
Such drugs are being sold with the sort of marketing normally reserved for Coca-Cola.Until last year, it was virtually impossible in America to advertise named prescription pharmaceuticals on television.
Khat (pronounced somewhere between "cat" and "chat" and short for catha edulis) is chewed while green for a coca-leaf sort of high that speeds up your heart, clears your sinuses and makes you jumpy and a little euphoric -- but still able to drive or shoot as straight as is normally required in Somalia.
(A typical project, he says, would be "like pairing 'American Idol' with Coca-Cola — that sort of thing").
Tells about the new politics of coca, which includes politically powerful Andean coca growers.
Nonetheless, non-economic factors also influence the number of coca bushes cultivated and offer an additional opportunity to reduce coca cultivation if explicitly considered in drug-control policies.
