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"These were sophisticated marketers.
Many sophisticated marketers base their search advertising budgets not on the number of clicks they receive, but on the value those clicks create in terms of purchases or sales leads, said Marianne Wolk, an analyst with Susquehanna Financial Group.
But after Enron collapsed, the Astros "were able to convince one of the world's most sophisticated marketers to step in and pay even more," he added, referring to the team's sale of the rights after buying them back to the Coca-Cola Company, for the Minute Maid line of beverages.
"We are looking for the world's most sophisticated marketers from the global 5000," he added.
Truly sophisticated marketers could get into attempting to differentiate services by gender and age or between professional women and those who manage households full time.
Sophisticated marketers are careful to evade legal counterattacks by not using protected trademarks such as the World Cup name or logo.
He suggested that Enhanced Campaigns could help small businesses, but added, "For sophisticated marketers and agencies, however, Enhanced Campaigns feels like a step back".
Similar(4)
"Unless you're a very sophisticated marketer that uses a rifle instead of a shotgun, you can be assured of hitting some segment of your audience by investing in sports".
"Nike is perhaps the most ubiquitous and sophisticated marketer in the sports world today," says Dean Bonham, chief executive of the Bonham Group, a Greenwood Village, Colo.-based sports marketing consulting firm.
Beyoncé is an unparalleled pop icon and a sophisticated marketer.
While this may seem fairly useless in a sophisticated market, it is definitely helpful for developers and marketers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com