We don't want to do something that will fail".
Again, my basic premise rejects this, suggesting that simple commercial messages, pushed through whatever medium, in order to reach a potential customer who is in the middle of doing something else, will fail.
Afterwards one journalist asked "why are you so happy to be a failure?", slightly set aback by the bluntness, I responded "I don't think we're failures, we just saved ourselves months of rewardless pain and effort". 1) If you are trying something, you will fail at some point – it's not a reality to achieve a 100% success rate – and that's not even the challenge.
If we are trying to introduce something specific, then it will fail.
The chances of success are slim, and it takes a lot of courage to try something that most likely will fail.
He suggests that it is a good thing to set out to do something that you know will fail provided it won't harm others or have long-term negative consequences.
It's important to understand that sometimes, no matter how good you are at something, you'll fail; that no matter how much you love something, it may not be there forever.
Gappah (left), who has argued convincingly against glossing Shona expressions for a foreign readership, has in the past declared herself "more willing to take the risk that the reader will fail to get something, than I am willing to risk losing the reader by condescending to explain everything".
"If we focus on doing something big, 'grand bargainesque,' we will fail," Mr. Ryan said in an interview Thursday.
