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Perhaps the best way to decide is to ask yourself why, exactly, you're pursuing something scarce.
And people who had been willing to pay more for something scarce are anticipating days of plenty.
Sponsorship can get them there.Third, rights holders have realised that they own something scarce, and are doing their best to make it scarcer still.
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"With something as scarce as good and quality content, the price has upward pressure on it," Mr. Schafer said.
I think it's infantile.' The magazine's editorial director, Henry Finder, says drily that Remnick 'has something very scarce in this city: an aura of sanity.
My students may not be paying with dollars and rupees, but they are paying with something equally scarce – their time and attention.
Curio #803 | Laundry beads Washing machines use a lot of water--something pretty scarce in California these days.
They allow entrepreneurs to test ideas relatively cheaply and to capitalize on the excitement and urgency that go along with something new and scarce.
One reason for the success of the Renaissance Plaza project, Mr. Muss said, is that it has something that is scarce in all urban locations: parking.
Harlow has done less well, but its MP, Robert Halfon, points to impressive business start-up figures.New towns succeed because they offer something that is scarce in London: cheap land.
The more rare and scarce something is, the more people want it.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com