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Some parents want uncommon names (Blue Ivy), but most want something more mainstream.
Or maybe something more mainstream: a Graeme Souness cleans up the streets reality TV vehicle.
The editors at Gunzo were looking for something more mainstream, and they didn't much care for "A Wild Sheep Chase".
As "queen of hip-hop soul", you influenced Beyoncé and Rihanna, who repurposed your wrenching style into something more mainstream.
Can the infamous website 4chan, known as the home of the mercurial prank community Anonymous, hold the seeds of something more mainstream?
Meanwhile Mr. Saura's insistence on drastic amplification, elaborate lighting and devices borrowed from jazz and ballet suggests that he's trying to impose flamenco trimmings on something more mainstream altogether.
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Delete the dragon-slaying, though, and you're left with something much more mainstream: Facebook, a vast, interconnected universe populated by avatars.
There is also still an opportunity for Apple to offer something with more mainstream appeal in wearables — i.e. more mainstream than a lot of the "me too" devices currently on the market, which tend to target specific niches such as fitness.
The 3D printer market looks set to swell in size over the coming years, as the appeal of 3D printing builds — shifting from being the preserve of makers and hobbyists (and TC's own John Biggs), to something that more mainstream consumers and business users feel comfortable dabbling with.
Cyanogen Inc., the makers of an alternative Android ROM that last year raised $30 million (in two chunks) in VC funding, from Benchmark Capital and Andreessen Horowitz, to try to turn what has generally been a geek project into something with more mainstream appeal, has named an official hardware partner for its endeavour.
It would have been much simpler to lower my ideals, to set my sights on something easier, more mainstream.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com