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Kimmel said startups in other industries often employ a "fail fast strategy" to see whether something gains traction, then pivot if it doesn't.
If something gains traction it becomes accepted and popular.
When I think of something gaining traction, I think of physics, where an object has reached enough speed or captured enough energy whereby it sustain movement and momentum on its own.
Efforts to do something about it have never gained traction, leaving in doubt whether members of Congress and their well-informed staff advisers are subject to laws governing insider trading or free to profit from it.
You don't generally do that unless you think something is gaining traction.
Yet she gained traction.
The argument gained traction.
A "Beijing consensus" gained traction.
But neither format gained traction.
The effort never gained traction.
The anti-apartheid movement gained traction globally.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com