Whoever was in charge of that video and marketing as a whole going forward for Surface really needs to think of something distinctive and unique for the Surface brand.
After being dealt a horrendous hand in last year's election and binding themselves in with the Conservatives, the urgent question for the Lib Dems now is how they can now persuade electors they stand for something distinctive.
She examined every body part for something distinctive -- an old fracture, a steel screw in a hip, a clothing label -- sealed it in a bag, and wrote in indelible ink what she had found.
Count on it: such ideas will be there in MPs' correspondence files or letters to Mr Prescott's civil servants and there are plenty of councils, especially in the regions, looking for something distinctive to do.
Buyers in Nassau's estate areas either want "a charming old house or new construction because they are looking for something distinctive, not run-of-the-mill," said Steven Caronia, a broker with the New Homes division of the Daniel Gale agency in East Norwich.
The real-life Scioscia is more humble, refusing credit for building something distinctive.
Short story writers -- Alice Munro, William Trevor, Raymond Carver -- are allowed to write the same story again and again but they must do something distinctive with the territory they populate: imagine for us a whole world of their creation that no other writer can enter.
But Plastic Beach represents a real step forward for this niche genre in creating something distinctive and worthwhile, aside from its marketing value.
Just days before "Enlightened" was canceled, she wrote: "Aesthetically and narratively, 'Enlightened' is doing something distinctive, important and new, and people come to HBO for that kind of risk-taking.
"I took this job - and I fought for this job - because I had something distinctive to say about how we change this country and I believe that more now than I did three and a half years ago.
