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It's interesting how you can find out what's really on someone's mind when they're under pressure.
"You know right off if it's playing with someone's mind," said Lance LeNoir, who leads the five person squad.
It's that spark in someone's mind that will really bring a novel alive for them.
"Between the four and the five, it's something to talk about, but it's not going to change someone's mind".
"I try to capture the essence of the building — something that's been permanently imprinted in someone's mind, like a memory".
"It's sort of like reading someone's mind," Marquis-Boire says.
"TV is great for name recognition, but it's much harder to actually change someone's mind who has an opinion on the matter," she said.
It's the difference between trying to get inside someone's mind, and just slapping on their makeup.
If they talk slow and you talk fast, what's the first thing that might come to someone's mind?
Generally speaking, social media has not proven itself able to change someone's mind as much as it is capable of putting together communities of like-minded people.
Ever changed someone's mind?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com