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Remember, if you have to tell somebody something is "so funny", it probably isn't.
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Platini claimed that "somebody, something" was plotting to discredit his possible candidacy for the Fifa presidency.
The problem with telling somebody something was that he wouldn't later be able to unhear it.
On the other hand, somebody or something is reading your mail, and that same somebody or something is looking for new ways to control your future.
If you say Led Zeppelin to somebody, then something is going to come into their mind – riffs or a vocal line or whatever it is.
"The easiest way to tie somebody to something is with their own words.
But sadly, more often than not, when somebody says something is fun, what they actually mean is, it has no teeth.
Having somebody teach you something is not a crime.
If somebody says that something is not possible to do, I try it".
If it were calm on the set of "Horror Story," I think I'd have to call somebody and say something is really wrong over here.
One of the most motivating ways to convince somebody to do something is to help them see themselves as the hero of the story.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com