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Some ratings analysts argue that this practice is misleading.
Mondays will be NBC biggest effort to build some ratings momentum.
That opened the door for Wall Street to massage some ratings.
Casualty provided some ratings respite for BBC1 with 7.3 million viewers at 8.20pm.
And Standard & Poor's recently cut some ratings on GMAC's ResCap unit, suggesting further deterioration there.
Some ratings agencies are in a better position to do that than others.
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The game helped boost the ratings of some 11 00 P.M. local news broadcasts.
Loiwal declined to provide user numbers or engagement metrics, however, only pointing at the app's 10,000-some ratings on iTunes and Google Play, where it has a 5-star and 4.8-star rating, respectively.
In an industry known for its knife-in-the-back approach to business, Mr. McPherson's knife-in-the-front manner stands out and is appreciated, and has been the reason ABC has nabbed some ratings-grabbing stars.
Some have ratings on Yelp.com.
Initially, the changes raised some municipalities' ratings, but many of the ratings have fallen back down.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com