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"But I've been disappointed he's been running some negative ads in South Carolina.
Some negative ads, like the Select Harvest campaign, generate response ads from the targets in which they defend themselves or even counterattack.
But when you show them some negative ads, and you ask their opinion…if the ads are effective and making an argument, those opinions shift.
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His "Super PAC" has run some preemptive and negative ads in the state, but they have been counterbalanced by positive spots — more than in Mr. Romney's case.
As some research suggests, negative ads might be particularly effective at conveying the "threat" the other candidate presents, as well as the competitiveness of the election — both of which could stimulate turnout.
Some argue that negative ads help distinguish one candidate from another.
In 2008, he said he wanted to change the nature of politics and keep governing separate from campaigning; since then, he has overhauled his White House to prepare for the re-election bid and has run tit-for-tat negative ads, some of which, like some run by his opponent, have been criticized by media truth squads for inaccuracies.
Some of the recent negative ads have next year's elections in mind.
If you need to clear your head after watching it — and the mix of cynicism and treacle may be hard to shake — TPM has collected some of the many negative ads Gingrich's Republican colleagues are running.
This ad, coupled with new negative ads by Mr. McCall, may take some of the luster off the governor.
Some have questioned why the Obama campaign is running negative ads against Romney.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com